Nigeria’s creative arts, culture and tourism subsectors are untapped multi-billion-dollar industries that have the capacity to transform lives through empowerment, in terms of employment generation and wealth creation for women and youth. 

The Nigerian entertainment, culture and tourism assets are of tremendous value, unique, widely admired and sought after, all over the world.

In view of the enormous socio-economic potentials of Nigeria’s creative, entertainment and cultural products, it was important that platform was established; geared towards the development and promotion of MSMEs/Entrepreneurs, focusing on youth and women, coupled with the growing global admiration and demand for raw materials, products, skills and talent from the country.